Measuring the User Experience

COMPUTERS / General, Computers / Operating Systems / General, Computers / Social Aspects / Human-Computer Interaction, Computers / User Interfaces, Ebook

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

    • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data.
    • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system.
    • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed.
    • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
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    Measuring The User Experience


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    Author by : William Albert
    Languange Used : en
    Release Date : 2013-05-23
    Publisher by : Newnes

    Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in t

    Measuring The User Experience


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    Author by : Thomas Tullis
    Languange Used : en
    Release Date : 2010-07-27
    Publisher by : Morgan Kaufmann

    Measuring the User Experience provides the first single source of practical information to enable usability pr

    Measuring The User Experience


    Download Now Read Online

    Author by : Thomas Tullis
    Languange Used : en
    Release Date : 2013
    Publisher by : Morgan Kaufmann

    Provides practical information to enable usability professionals and product developers to effectively measure

    Quantifying The User Experience


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    Author by : Jeff Sauro
    Languange Used : en
    Release Date : 2012-03-16
    Publisher by : Elsevier

    Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using sta

    Usability Testing Essentials


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    Author by : Carol M. Barnum
    Languange Used : en
    Release Date : 2010-10-29
    Publisher by : Elsevier

    Usability Testing Essentials provides readers with the tools and techniques needed to begin usability testing

    Beyond The Usability Lab


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    Author by : William Albert
    Languange Used : en
    Release Date : 2009-12-21
    Publisher by : Morgan Kaufmann

    Usability testing and user experience research typically take place in a controlled lab with small groups. Whi

    Observing The User Experience


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    Author by : Mike Kuniavsky
    Languange Used : en
    Release Date : 2003
    Publisher by : Morgan Kaufmann

    With the broadest coverage of user research techniques available, this book has in-depth coverage of 13 usabil

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